There is an article by the Wall Street Journal talking about the new trend of blog giveaways and how they increase traffic to your store, which in return equals sales.
I’m looking for companies who would like me to write a review on their product and/or provide an item for a giveaway.
Please contact me at auggies (at) comcast.net if you’re interested in being spotlighted on my website.
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Wall Street Journal Online
excerpt from article:
With sales faltering last fall, however, the Haddads decided they needed an approach that was more targeted and cost-effective since most of the store’s customers were local to the northern Virginia area.
“We could not afford to advertise to the masses,” Mr. Haddad says. Sales fell 26% last year from 2007, with most of the decline in the second half.
They dropped the ads and, as part of a new promotional effort, launched a blog. Periodically, Zazu posts a giveaway on the blog — say, jewelry, scented candles or a stationery item. Anyone who leaves a comment on the blog is entered in the contest.
Each giveaway costs the company between $10 and $30. But shoppers are drawn to the featured item of the week and the buzz generates more sales, Mr. Haddad says. The blog and the promotions have boosted online sales, he adds, emphasizing that nonwinners are buying the giveaway item as well as other things.
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